What Ipswich Businesses Get Wrong About Their Websites

<p>I spend a lot of time looking at websites for businesses around Ipswich, Felixstowe, Bury St Edmunds, and the rest of Suffolk. Some of them are brilliant. Most of them have the same handful of problems that are quietly costing them customers.</p> <p>None of this is meant as criticism. These are easy mistakes to make, and every single one of them is fixable.</p> <h2>1. The website looks like it was built in 2018 (because it was)</h2> <p>Your website is often the first thing a potential customer sees. If it looks dated, they assume your business is dated too. It's not fair, but it's how people think. A fresh, modern design signals that you care about your business and your customers.</p> <h2>2. It's not mobile friendly</h2> <p>I still come across websites in Ipswich that are genuinely painful to use on a phone. Tiny text, buttons you can't tap, images that spill off the screen. Over 60% of your visitors are on mobile. If your site doesn't work on a phone, you're turning away the majority of your potential customers.</p> <h2>3. There's no clear call to action</h2> <p>Someone lands on your website. They like what they see. Now what? If the answer isn't immediately obvious, they leave. Every page needs a clear next step: call us, fill in this form, book a consultation, get a quote. Make it obvious and make it easy.</p> <h2>4. The contact page is buried</h2> <p>I've seen websites where the phone number is nowhere on the homepage and the contact page is hidden in a dropdown menu. If someone wants to get in touch, they should be able to do it within two seconds from any page on your site.</p> <h2>5. No Google reviews or social proof</h2> <p>You've probably got happy customers. Are their reviews on your website? If not, you're missing one of the easiest ways to build trust. People trust other people more than they trust your marketing copy. Show them what your actual customers think.</p> <h2>6. The SSL certificate has expired</h2> <p>This one is surprisingly common. That "Not Secure" warning in the browser bar is an instant trust killer. Google also penalises sites without SSL, so your rankings take a hit too. The fix takes about ten minutes and is often free.</p> <h2>What to do about it</h2> <p>Pick the one that applies most to you and fix it first. You don't need to redo everything at once. Sometimes a few targeted improvements make more difference than a complete rebuild.</p> <p>If you want a second opinion on your website, <a href="/contact" style="color: #FF6B35;">drop us a message</a>. We'll have a look and tell you what we would prioritise. No charge for the advice.</p>